Topics this session:
Perfect Pricing with Easy, Accurate CMAs from RPR - RPR’s powerful analysis tools are helping REALTORS® across the country educate and impress clients. Starting with the AVM or RVM® for a property, we’ll show you how to apply your local market intelligence to refine this starting point with adjustments, addition of home improvement values, subtracting value for needed home improvements, and comparison refinement tools based on market and home conditions. From there we’ll create a quick and easy CMA as well as an in-depth Sales Comparison Analysis, demonstrating how to lead clients through the intricacies of market realities with easy-to-understand facts and graphics.
Tools and Tips for a Winning Listing Presentation With RPR® - Sellers want to know your listing presentation is based on a keen sense of the market, an expertise in determining value, and your ability to bring a deal to closing in the shortest time and at the highest price possible.
Learn how to create a winning listing presentation using modern marketing approaches such as RPR’s Preparation, Price and Promotion model. This class will highlight the RPR assets found within each of these successful strategies, including:
- Researching the property, neighborhood and local market
- Earning seller buy-in from the onset
- Validating the property’s basic facts, selecting comps, and adjusting those comps to create a customized and flexible comp analysis
- Using the one-and-only Realtor Valuation Model®—an exclusive RPR pricing tool
- Generating a customized, client-friendly, and definitive Seller’s Report
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